Public Relations Specialist


Position Purpose

As part of Sleep Number’s public relations and external communications team, the Public Relations Specialist will work closely with the brand public relations lead by:

  • Developing, managing, and executing comprehensive and innovative public relations plans that drive media engagement and meaningful brand credibility
  • Building brand awareness and Sleep Number company profile by using influence and media relationships to drive message pull-through
  • Credentialing the company and its leadership through awards, partnerships and relationships
  • Delivering holistic, enterprise-wide thinking to integrate external messaging across multiple Sleep Number channels.

Primary Responsibilities

  • Public Relations planning and execution: Along with PR leadership, support corporate PR strategy and amplify company priorities (e.g. partnership, product, consumer, and other major brand milestones) that drive Sleep Number brand break through; lead and support development of holistic, strategic plans to support key initiatives; develop proactive and reactive media relations plans; develop an annual plan/ on-going media strategy for the public relations pillars – which may include corporate social responsibility and/or sports and performance, including NFL partnership - as well as company PR; build and grow relationships with national and local editors and reporters through media pitching; assist with other public relations activities, including event support and strategic planning, as needed.
  • Agency management: Aid in providing strategic direction and overseeing public relations agency relationships and contractors to achieve public relations objectives efficiently and effectively.
  • Content design, creation, and management: Create public relations plans and materials to support simple and prioritized communications, including press releases, fact sheets, bylined articles, messaging documents, awards submissions, speeches, and other communications materials.
  • Relationship management: Utilizing enterprise-wide thinking, participate in relationships between department and other company functions to drive prioritized communications, consistent messaging pull-through and efficient execution.
  • Daily monitoring: Ensure daily and crisis PR measurement as needed are delivered accurately and on time on a daily, monthly, and quarterly basis. Participate in the development of business review materials.

Position Requirements

  • 3-5 years corporate communications, marketing, or Public Relations  related background required
  • Experience actively pitching media and pursuing relationships
  • Interest and experience in corporate social responsibility programs a plus
  • Agency experience preferred, but not required
  • 4-year bachelor’s degree in communications, public relations, journalism, integrated marketing, or liberal arts degree.
  • Exhibits strong writing skills.
  • Thrives in a fast-paced, ever-changing, results-oriented environment.
  • Able to organize and prioritize work, meet deadlines, solve problems, be flexible, and work independently.
  • Able to identify and follow a set timeline for approvals and distribution of content.
  • Able to interact with all levels of the organization and Comfortable leading from the middle and using influence to drive change in matrixed organization.
  • Strong customer-service orientation and interpersonal skills.
  • Fosters teamwork and collaboration to contribute to a positive workplace.
  • Able to handle highly sensitive information and situations effectively.
  • Proficient with Microsoft office suite and social media channels.

Job ID R7170

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Sophia, Customer Service Representative

“Sleep is integral to a happy healthy lifestyle and it has such a huge impact on everyday life. Sleep Number is a unique company to work for because you’re truly helping people.”

Sophia, Customer Service Representative

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  • Marketing, Minneapolis, Minnesota, United StatesRemove