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Partnerships Coordinator

Job Location Minneapolis, Minnesota

Position Purpose: 

Highly effective Marketing Coordinator that drives the execution of sports partnership marketing plans that raise awareness, increase purchase consideration and drive sales. 

Primary Responsibilities:

Marketing partnership planning, strategy development and execution support

  • Manage team planning tools
    • Continuous updates and record keeping as source of truth
    • Communicate across org and with external partners to keep the calendar current
  • Manage partner team (club) performance dashboards
    • Pull pertinent data from DMA report, Adobe, Insights and lead data monthly and provide to partner teams
    • Review with partners monthly
  • Help coordinate on-site activities (planning and day-of) from game day activations to player appearance and media opportunities
  • Project manage creative development for assets including digital, web, signage, email creative etc.
    • Route all creative to appropriate parties for approval (NFLPA, NFL, Club, Player agent)
  • Develop tools to track and account for partner deliverables including merchandise/tickets
  • Participate in strategic development of annual, quarterly and event plans

 Partner affiliate sales programs

  • Manage planning and execution across channels for all partnership discount programs
    • Work cross functionally with internal teams to plan, communicate and execute the programs
    • Work with external partners (NFL, NFLPA, Clubs and Athletic Trainers) to distribute and communicate details of the programs
    • Manage one-off questions and issues as they arise with internal and external partners throughout the programs

Develop partnership relationships

  • Facilitate components of the Professional Athletic Trainers Society relationship
    • Provide regular updates and communications to the point person for each team
    • Develop calendar of content provided to the Athletic Trainers monthly
    • Coordinate PFATS annual meeting content and on-site set up

Key Performance Indicators:

  • Brand sentiment: increase brand awareness and brand consideration for Sleep Number
  • Brand engagement: drive unprecedented engagement in digital content
  • Web traffic: compel consumers to visit sleepnumber.com to further their consideration
  • Product sales: measurable sales results directly and indirectly associated with partnership initiatives

Position Requirements: 

  • 2+ years of experience in marketing planning with consumer product or retail companies required
  • BA/BS required; MBA preferred

Knowledge, Skills & Abilities:

  • Exceptional relationship building skills as well as the ability to prioritize, lead, and influence while working in fast-paced, ever-changing and demanding situations.
  • Track record of delivering multifaceted campaigns from strategy through execution
  • Excellent business planning and organizational skills
  • Strong leadership skills with ability to manage and motivate peers
  • Proven written and verbal communication skills
  • Conceptual, analytical skills and time management skills.

Working Conditions (if applicable):

  • Standard office environment

Sleep Number is an equal opportunity employer, committed to recruiting, hiring and promoting qualified people of all backgrounds, regardless of sex; race; color; creed; national origin; religion; age; marital status; pregnancy; physical, mental, communicative or sensory disability; sexual orientation; gender identity or any other basis protected by federal, state or local law.

Job ID R1843
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  • Marketing, Minneapolis, Minnesota, United StatesRemove