Manager, Data Strategy

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Position Purpose

  • The Manager, Data Strategy Manager will lead, develop, and implement a holistic data strategy for marketing that enables an end-to-end view of the customer allowing for audience activation, digital personalization, advanced analytics capabilities, and measurement to drive business goals and initiatives.

Primary Responsibilities

  • Lead, develop, and manage current team that supports data science, data engineering, and report automation/visualization for media and digital/web.
  • Lead and evolve existing internal marketing data strategy and advanced analytics capabilities.
  • Lead media and digital analytics dashboard creation, automation, and process through visualization tools like PowerBI
  • Partner with Sr. Manager to understand the marketing technology landscape and develop and execute a MarTech roadmap that meets the needs of Sleep Number’s marketing team requirements.
  • Develop a strategy to consistently and effectively leverage 1st party data to create a holistic view of the customer that enables media activation and targeting, digital personalization, and measurement.
  • Build strong partnerships with internal (IT, CRM, etc.) and external agency stakeholders to represent marketing’s (and specifically media and digital/web) needs for data management, orchestration, activation and measurement/insight.
  • Collaborate with media, digital/web, and analytical partners to gather requirements to develop innovative solutions that help drive business initiatives.
  • Balances a deep technical knowledge with an ability clearly communicate complex solutions to less technical stakeholders.
  • Experience using cloud-based solutions such as Azure for storage and computing (Blob, Azure Data Lake, Synapse, and Data Bricks) is required.
  • Experience with statistical programming languages (such as Python, SAS, or R) is required with experience building or leading a team that has built advanced statistical models and machine learning.
  • Advanced knowledge of creating and automating dashboard solutions through visualization tools such as Power BI and Tableau required.
  • Proficient in standard Microsoft products like Excel, Word, PowerPoint is required.
  • Project management experience and the ability lead large projects that balance multiple stakeholders is preferred.
  • Exceptional ability to communicate complex ideas and processes effectively to a wide range of stakeholders (both verbally and visually).
  • Experience leveraging and/or developing Data Management Platforms and/or Customer Data Platforms a plus
  • Ability to balance a deep technical knowledge with an ability clearly communicate complex solutions to less technical stakeholders.

Position Requirements

  • 5+ years relevant experience in marketing analytics, data management, data engineering or science, or other related analytics/data field.
  • 2+ years experience managing others preferred.
  • Experience in retail industry a plus
  • Bachelor’s degree in marketing, analytics, IT, or related fields

Job ID R12611
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Sophia, Customer Service Representative

“Sleep is integral to a happy healthy lifestyle and it has such a huge impact on everyday life. Sleep Number is a unique company to work for because you’re truly helping people.”

Sophia, Customer Service Representative

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Interested

  • Marketing, Minneapolis, Minnesota, United StatesRemove