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Digital Media Manager

Job Location Minneapolis, Minnesota

The Manager of Digital Media acts as the day-to-day team lead, mentor, coach, and support base for the paid media team.  S/he is an expert in digital media and buying practices across digital channels and is looked upon as a thought leader on emerging practices. This role serves as a primary connecting point across all internal media functions connected to the business as well as the lead contact for agency relations. This role drives innovation at both the strategic and execution level and cultivates key partnerships to deliver the best digital media opportunities to the business across search, display, programmatic, and digital video.

Primary Responsibilities

  • Oversees the development of strong and effective media plans incorporating search, display, programmatic, and digital video based on sound strategies and research
  • Primary contact for agency and tech partner relationships
  • Leads overall media strategy development and group brainstorming sessions with the intention of bringing great ideas to life
  • Leads effort to continue building in-house media capabilities
  • Works with creative team/agency on ad development to ensure media and creative strategies work in harmony
  • Works with Sr Director of Digital Media and VP of Media to ensure plans are on strategy and meet objectives
  • Manages and communicates performance of campaigns, optimization opportunities and budget adjustments
  • Owns KPI identification, forecasting, tracking and reporting on a daily, weekly, monthly and QTRLY basis
  • Provides key inputs into testing and learning agenda, formalizing and evangelizing results on a quarterly basis
  • Interprets media performance data (multi-touch attribution, marketing mix modeling, etc.) and applies insights
  • Seeks new trends and opportunities within the industry and develops POVs to share with team

Position Requirements 

  • 3-5 years of related experience required.
  • BA/BS required

Knowledge, Skills & Abilities

  • Experience with multiple areas of digital media including search, social, display, video, affiliate and programmatic
  • Familiarity with third party ad servers, programmatic and social buying platforms (DataXu, Kenshoo, etc.)
  • Understanding of Media Mix Modeling, Multi-touch Attribution, and media measurement methodologies
  • Experience managing a team
  • Agency experience a plus
  • Advance computer knowledge (Excel, Powerpoint)
  • Strong writing, presentation and strategic and analytical thinking skills
  • Ability to communicate with simplicity and influence broadly.
  • Able to work independently and have excellent time management skills
  • Problem solver with the ability to develop creative solutions
  • Organized and detail-oriented with strong attention to follow-through
  • Nimble and flexible to succeed in a fast-paced environment and balance multiple projects.

Sleep Number is an equal opportunity employer, committed to recruiting, hiring and promoting qualified people of all backgrounds, regardless of sex; race; color; creed; national origin; religion; age; marital status; pregnancy; physical, mental, communicative or sensory disability; sexual orientation; gender identity or any other basis protected by federal, state or local law.

Job ID R181
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  • Marketing, Minneapolis, Minnesota, United StatesRemove