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Digital Media Analyst

Job Location Minneapolis, Minnesota

Overview

The Digital Media Analyst will drive actionable insights that enable informed decision making and prioritization of strategies and tactics to support Sleep Number’s digital media goals.

Responsibilities

  • Assist in distributing and expanding daily, weekly, monthly, and quarterly dashboards to internal business partners and Sr. leadership team.
  • Support all digital media teams (Search, Social, Display, & Online Video) on analyzing channel, campaign, & creative performance & testing, and provide recommendations for continued improvement in driving business results
  • Analyze the end to end digital customer journey through multi-touch attribution modeling and how various digital media touch points impact web & store business results
  • Support the offline media team (TV, Radio, Print) with various ad hoc and reporting needs when necessary – including competitive research, TV attribution, & media mix modeling
  • Assist our media partners in organizing & implementing third party vendor conversion tags/pixels on Sleepnumber.com and other Sleep Number properties

Qualifications/Requirements

  • 2-4 years of media/digital media analytics experience required.
  • Bachelor’s degree in marketing, statistics or a related field.
  • Experience with digital media/marketing activities such as SEO/SEM, display & social advertising, and re-targeting is required.
  • Experience working with web analytics platforms (Adobe Analytics/Omniture, Google Analytics) and various digital advertising platforms (Google Ads, Facebook, Kenshoo, etc) required.
  • Experience working with multi-touch attribution models and media/marketing mix models preferred
  • Experience with Tag Management (especially Adobe DTM) a plus
  • Strong written and verbal communication skills, with experience/exposure communicating with Sr. level leadership and agency partners preferred
  • Advanced Proficiency with Microsoft Office Applications (especially Excel) required and experience with visualization tools (Tableau, Power BI, etc.) a plus

Sleep Number is an equal opportunity employer, committed to recruiting, hiring and promoting qualified people of all backgrounds, regardless of sex; race; color; creed; national origin; religion; age; marital status; pregnancy; physical, mental, communicative or sensory disability; sexual orientation; gender identity or any other basis protected by federal, state or local law.

Job ID R167
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  • Marketing, Minneapolis, Minnesota, United StatesRemove