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Communications Specialist

Job Location Minneapolis, Minnesota

More information about this job:


As part of Sleep Number’s corporate communications team, the Communications Specialist will work closely with the employee communications manager, and provide support to members of the public relations team by:

  • Developing, managing and executing comprehensive and innovative communication plans that drive employee engagement for a wide range of initiatives.
  • Delivering written and visual content across a variety of mediums, including internal editorial channels and a digital platform that allows employees to share curated content via social media.
  • Supporting public relations strategies that increase awareness and consideration for Sleep Number products and corporate priorities.


  • Communication planning and consulting: develop, manage and execute communication plans and programs that translate complex ideas into concise communications that tell a cohesive story, engage employees and inspire action.
  • Excellent writing: Write clear and compelling stories and other communication materials for internal and external audiences.
  • Channel management: write, format/design and publish communications, including a bi-weekly all-employee e-newsletter, intranet content and building monitor displays reaching multiple locations.
  • Content management: manage the editorial calendar and distribution logistics for companywide communications, and work with partners to identify opportunities to cross-leverage content internally and externally.
  • Social advocacy program management: manage content and user-adoption strategies for an employee social media program.
  • Research: Conduct research by collecting data and insights to inform a thoughtful and strategic communications approach.
  • Relationship management: build relationships and collaborate with key internal and external partners, subject matter experts and leadership to ensure the right audiences receive the right information at the right time.
  • Public relations support: manage daily media monitoring report and assist with other public relations activities, including writing, event support and strategic planning.


  • 3-5 years communications, marketing, Public Relations and/or social media related background required
  • Agency experience preferred, but not required
  • 4-year bachelor’s degree in communications, public relations, journalism, integrated marketing, social media, or liberal arts degree.
  • Exhibits strong writing skills.
  • Able to interact with all levels of the organization and influence decisions with tact and confidence.
  • Thrives in a fast-paced, ever-changing, results-oriented environment where priorities are constantly shifting.
  • Strong customer-service orientation and interpersonal skills.
  • Fosters teamwork and collaboration to contribute to a positive workplace.
  • Able to handle highly sensitive information and situations effectively.
  • Able to organize and prioritize work, meet deadlines, solve problems, be flexible, and work independently.
  • Able to identify and follow a set timeline for approvals and distribution of content.
  • Proficient with Microsoft office suite and social media channels.
Job ID 2017-13890

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