A message from Shelly Ibach: The drumbeat of our purpose-driven company.

I recently read an article by Reid Hoffman, founder of LinkedIn, who talked about culture and described it as a drumbeat or, "the pulse behind a company's mission; it's an ethos that keeps things moving."

At Sleep Number, this pulse is individuality. We embrace individuality in each other, in our own lives and in our customer's lives. Together, our individuality makes us better, stronger and smarter. This fuels our imagination, innovation and connects us to our vision of becoming one of the world's most beloved brands by individualizing sleep experiences. We reject the idea that one size fits all and believe strongly that each person's sleep experience must be individualized to achieve quality sleep. Sleep is at the center of our well-being and improves performance in every aspect of life. Our pulse of individuality fuels our mission of improving lives by individualizing sleep experiences.

For me personally, my drumbeat is embracing people's unique differences. I often say, it is way more interesting to be your unique self than to be like everyone else. I'm passionate about conscious inclusion and feel strongly about the value of diversity. This passion is shared in our culture and has resulted in us becoming a purpose-driven company, delivering life-changing sleep experiences.

Thank you for expressing your individual perspective, and sharing your talent and experiences to make a difference. This is our collective journey, which makes us authentic and interesting.

Sleep well, dream big!

Shelly Ibach, President and CEO

Average SleepIQ score 82

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